Marketing with Social Media
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
Creating Winning Webinars: Getting Your Message Out
Webinars are effective tools for everything from training to customer service to marketing and education. They are affordable and accessible and easy to use if you know how. Thats where this course comes in. It shows you why and how to use webinars and advances through various levels of skills building to help you get where you want to be as a webinar master.
Building a Brand on Social Media
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
Creating a Google AdWords Campaign
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
Influence and Persuasion
When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. This course will teach you how to speak with influence and persuasion.
Communication Strategies
Each day, we communicate with others through our spoken words, body language, and written communication. This course can show you how to make sure youre sending the right message.
Business Writing That Works
Writing is just like any other skill: you need to learn, practice, and work at it to get good at it. This course will give you the basic tools you need to become a better writer.
Branding: Creating and Managing Your Corporate Brand
Your brand is the vehicle that propels your product or service into your customers lives and their hearts. What does your brand say about you?
Personal Brand: Maximizing Personal Impact
Abigail Van Buren, the writer of Dear Abby, once said, There are two kinds of people: those who come into a room with the attitude, Here I am! and those who have the attitude, There you are! This course is an exploration about the type of impact we want to have in life and work.
CRM: An Introduction to Customer Relationship Management
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
Creative Thinking and Innovation
While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices.
Project Management Fundamentals
The basics of project management can help you get things done at home and at work. This course will familiarize you with the most common terms and practices of project management.
Selling Smarter
The sales industry keeps evolving, and that means you need to keep growing too! Todays successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.
Marketing for Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
Customer Service Training: Critical Elements of Customer Service
Today, customers expect more from companies than ever before. This course is designed around six critical elements of customer service that create a unique experience for the people purchasing your products.
Writing for the Web – Catching the Readers Attention
People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.
Introduction to E-Mail Marketing
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? Its almost certain that some serious planning went into each e-mail that you received, even if you didnt realize it.
Project Management: All You Need to Know
This elearning version of Project Management: All You Need to Know takes your project planning skills and gives them a boost to into the realm of Project Management. You will learn how to take a plan and manage it through the steps it needs to reach a successful conclusion.
Project Management Training: Understanding Project Management
The Project Management Institute defines project management as, The application of knowledge, skills, and techniques to execute projects effectively and efficiently. This course will give you the project management tools that you need to plan, manage, and execute small to medium sized projects.
Project Planning: All You Need to Know
This course gives you the skills to get in on the ground floor of project planning without the pursuit of a project management certification. You will learn the skills and tools you need take a project idea through the various steps that are required to develop an approach that utilizes the correct procedures on the way.
Creating Winning Proposals
This course will help you develop the skills necessary to create successful proposals by focusing on sources of funding, types of proposals, and how to write proposals that will meet the stated requirements. You will also learn about the all-important element of relationships and how to build and maintain them in a funding relationship.
Social Selling for Small Business
This course will help you develop your social selling skills by focusing on developing meaningful relationships with customers and potential customers through social media. You will also learn all about ways to harness the power of social media to spread your message far and wide to your target audience.
Research Skills
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Working Smarter: Using Technology to Your Advantage
Technology is supposed to make life easier and simpler, but most managers find themselves cleaning up the messes caused by too many gadgets. This course is about using technology to work smarter, not harder.
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Dynamite Sales Presentations
Research in business etiquette has shown that when you first meet someone, the first twelve steps you take are critical in forming a perfect first impression. A good sales presentation begins when you enter the room, and the best sales presentation methods take into account not only what you’re bringing to sell, but how you present with it.
Customer Service Training: Managing Customer Service
Like all business values, a customer service focus must be demonstrated from the top down. Customer service leaders have a responsibility to demonstrate good leadership practices as well as good customer service practices. This course will share several leadership models that you can use to successfully lead a customer service team.
Basic Internet Marketing
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
Advanced Writing Skills
This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete Business Writing That Works before beginning this course.
Conducting Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as Who won last nights ball game? or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
E-commerce Management
E-commerce has been a part of the worlds financial landscape since the mid-1990s. Its big and its getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.
Building an Online Business
Youve got an idea, one that you think could be a great business. But you dont want to limit yourself to one location, youre not looking for a brick-and-mortar store, youre thinking online. Thats not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
Critical Thinking
In todays society, we are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. This course will give you the ability to clearly reason through problems and to present arguments in a logical, compelling way.
Kickstarting Your Business with Crowdsourcing
Todays fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive.
Managing the Virtual Workplace
Virtual workers and virtual teams are an essential part of todays workforce. More than ever, people are using technology to work anywhere, anytime. As a manager, its important to understand how these new tools change your role and the people that you work with.
Digital Citizenship
This course is important because online interactions and transactions are replacing real world ones. Regrettably, digital use can become misuse and abuse, often without the responsible person realizing it. Citizens of the digital world must learn and accept their responsibilities to themselves and to others.