A good strategic plan describes what the owners want the business to do and how to get there. This course will help you identify all the pieces of a strategic plan and how to put them together to create something meaningful.
Marketing for Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
Branding: Creating and Managing Your Corporate Brand
Your brand is the vehicle that propels your product or service into your customers lives and their hearts. What does your brand say about you?
Marketing With Social Media
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In todays society, we are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. This course will give you the ability to clearly reason through problems and to present arguments in a logical, compelling way.
Building a Brand on Social-Media
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
Trade Shows: Getting the Most Out of Your Trade Show Experience
Trade shows are big investments for companies, and provide big opportunities as well. Plenty of cash and time are invested in trade show booths from the design phase to the actual set up. This course allows you to make the best of the opportunity you have to attend a trade show on behalf of your company with an in-depth look at how to prepare, how to act while youre there, and how to follow up.
Working with the Media: Creating a Positive Working Relationship
This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media.
Effective Planning and Scheduling
Creating an accurate schedule is more of an art than a science. However, there are some tools and techniques that you can use to be as precise as possible. This course will introduce you to the most commonly used tools and show you how to apply them to everyday scenarios. We recommend that you complete Intermediate Project Management before beginning this course.
Influence and Persuasion
When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. This course will teach you how to speak with influence and persuasion.
Public Speaking: Speaking Under Pressure
If you are a new speaker who feels nervous about the task at hand, or an experienced speaker who wants to learn more about being put on the spot, then this course is just for you. It focuses on speaking under pressure, which means being able to quickly organize your thoughts and being able to convey them meaningfully to your audience.
NLP Tools for Real Life
Neuro linguistic programming (NLP for short) is all about bringing your unconscious thoughts to the surface so that you can have real choice over how you interact with and respond to the world. Once you have completed Introduction to Neuro Linguistic Programming, take this course and learn how you can do more with NLP.
Managing Difficult Conversation
Whether its asking about a sensitive subject, telling someone they have broccoli in their teeth, or confronting a co-worker about their rude behavior, we all face difficult conversations from time to time. This course will give you a framework that you can use to help you work through tough situations.
Conference and Event Management
Whether youre planning a small anniversary party or a big conference, the basic event management principles are the same. This course will give you an effective and well-planned design that can be used over and over again for any type of event.
Each day, we communicate with others through our spoken words, body language, and written communication. This course can show you how to make sure youre sending the right message.
Business Writing That Works
Writing is just like any other skill: you need to learn, practice, and work at it to get good at it. This course will give you the basic tools you need to become a better writer.
Building Better Teams
Teams are an important building block of successful organizations. Is your team motivated? Do you work well together to solve problems and get things done? Do you have a process for managing issues? This course can help you say Yes! to all of those questions and build a better team.
Body Language: Reading Body Language as a Sales Tool
Body language can make or break our efforts to establish long, trusting relationships. Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. This course can help you make sure your body language is sending the right message.
The knowledge held by an organizations employees is sometimes its most valuable asset. Therefore, it should be stored, protected, and managed like any other resource. This course will introduce you to knowledge management tips, techniques, and processes.
CRM: An Introduction to Customer Relationship Management
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
Overcoming Objections to Nail the Sales
We’ve heard it all before: Maybe some other time. Not today, thanks. Go away! This course will give you some techniques to overcome objections and get the customer to say, Sign me up!
Creative Thinking and Innovation
While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices.
Self-leadership combines taking responsibility for our outcomes, setting direction for our lives, and having tools to manage priorities. This course will cover all of these aspects and teach you how to make meaningful, empowered choices while taking action to get where you want to go.
Problem Solving and Decision Making
Despite all the natural decision making and problem solving that we do, some people are very uncomfortable with having to make decisions. This course will show you how to find creative solutions with a process to identify options, research them, and then put things together in a way that works.
Project Management Fundamentals
The basics of project management can help you get things done at home and at work. This course will familiarize you with the most common terms and practices of project management.
The sales industry keeps evolving, and that means you need to keep growing too! Todays successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.
Building Relationships for Success in Sales
More than ever, people are looking to connect with others and build relationships. In order to be successful as a salesperson, you must know how to create an experience that will help you connect with your customers. This course will help you build relationships for success in sales.
Public Relations Boot Camp
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
Network for Success
Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. This course will give you the skills that you need to network with others.
Customer Service Training: Critical Elements of Customer Service
Today, customers expect more from companies than ever before. This course is designed around six critical elements of customer service that create a unique experience for the people purchasing your products.
Telemarketing: Using the Telephone as a Sales Tool
Where does the telephone fit into your sales strategy? After all, the telephone can supplement, enhance, and sometimes replace other means of marketing and selling. Learn how to leverage telemarketing as a sales tool with this course.
Giving Effective Feedback
Feedback is an essential element for our growth and development. This course will help participants learn why the way we deliver is feedback is important, how to deliver a message so that people accept it and make changes that may be needed, and how to accept feedback that we are offered.
Writing for the Web – Catching the Readers Attention
People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.
Intermediate project Management
Project management is not just for certain industries or job titles. Most of us are expected to complete assignments that are not a usual part of our job and to get the job done well, within a budget, and on time. This course will share some project management techniques that can help you achieve your goals. We recommend that you complete Project Management Fundamentals before beginning this course.
Introduction to E-Mail Marketing
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? Its almost certain that some serious planning went into each e-mail that you received, even if you didnt realize it.
Project Management: All You Need to Know
This elearning version of Project Management: All You Need to Know takes your project planning skills and gives them a boost to into the realm of Project Management. You will learn how to take a plan and manage it through the steps it needs to reach a successful conclusion.
This course will help you develop your conversational leadership skills by focusing on meaningful conversations and communication. You will also learn about the World Caf model, which you can use to foster input and conversation for any problem at hand.
Project Management Training: Understanding Project Management
The Project Management Institute defines project management as, The application of knowledge, skills, and techniques to execute projects effectively and efficiently. This course will give you the project management tools that you need to plan, manage, and execute small to medium sized projects.
Project Planning: All You Need to Know
This course gives you the skills to get in on the ground floor of project planning without the pursuit of a project management certification. You will learn the skills and tools you need take a project idea through the various steps that are required to develop an approach that utilizes the correct procedures on the way.
Creating Winning Proposals
This course will help you develop the skills necessary to create successful proposals by focusing on sources of funding, types of proposals, and how to write proposals that will meet the stated requirements. You will also learn about the all-important element of relationships and how to build and maintain them in a funding relationship.
Social Selling for Small Business
This course will help you develop your social selling skills by focusing on developing meaningful relationships with customers and potential customers through social media. You will also learn all about ways to harness the power of social media to spread your message far and wide to your target audience.
Risk management has long been an essential part of project management, but it has also become an increasingly important part of organizational best practices. This course will introduce you to the basic principles of risk management.
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Meeting Management: The Art of Making Meetings Work
Meetings come in all shapes and sizes, from major conventions to a quick huddle in an office hallway. This course will give you the skills to lead an effective meeting of any size.
Writing a Business Plan
A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.
Dynamite Sales Presentations
Research in business etiquette has shown that when you first meet someone, the first twelve steps you take are critical in forming a perfect first impression. A good sales presentation begins when you enter the room, and the best sales presentation methods take into account not only what you’re bringing to sell, but how you present with it.
Customer Service Training: Managing Customer Service
Like all business values, a customer service focus must be demonstrated from the top down. Customer service leaders have a responsibility to demonstrate good leadership practices as well as good customer service practices. This course will share several leadership models that you can use to successfully lead a customer service team.
Conquering Your Fear of Speaking in Public
Do you get nervous when presenting at company meetings? Do you find it hard to make conversation at social events? Do you lock up in awkward social situations? If so, this course can help you conquer your nerves and speak confidently in public.
Basic Internet Marketing
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
Advanced Writing Skills
This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete Business Writing That Works before beginning this course.
Public Speaking: Presentation Survival School
A great presenter has two notable qualities: appropriate skills and personal confidence. This course will help you master the skills that will make you a better speaker. From there, youll develop the confidence that you need to become a great presenter.
Writing Reports and Proposals
Reports and proposals come in a variety of formats. All formats, however, rely on good writing skills and a solid framework. We recommend that you complete Business Writing That Works before beginning this course.
Call Center Training: Sales and Customer Service training for Call Center Agents
Whether we choose to embrace them or cannot stand being interrupted by their calls, call centers are a business element that is here to stay. With the right training, call center agents can be an excellent asset in your organizations sales process.
Conducting Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as Who won last nights ball game? or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
E-commerce has been a part of the worlds financial landscape since the mid-1990s. Its big and its getting bigger every day. E-commerce hasnt replaced brick and mortar stores like some had predicted it would but it is a major part of todays business world. Learn the skills here to manage your e-commerce business to success.
Building an Online Business
Youve got an idea, one that you think could be a great business. But you dont want to limit yourself to one location, youre not looking for a brick-and-mortar store, youre thinking online. Thats not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
Building a Consulting Business
Many of us have the dream of owning a business, but few of us take that step. In the case of starting a consulting business it may be a short step from the work world to the self-employed world. In some cases your skills can be transferred easily from your current job to your own consulting business.
Negotiating for Results
Whether youre negotiating a big deal with lots of money on the table or trying to get your child to agree to a reasonable bedtime, the principles are the same. This course will give you the skills that you need to become a successful negotiator.
Communications for Small Business Owners
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
Marketing and Sales
A small marketing budget doesnt mean you cant meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.
Prospecting for Leads Like a Pro
Sales is a constant cycle. In order to make sales in the coming weeks and months, you need to start planting the seeds today. Understanding how to identify and manage prospects is a key part of your sales success.
Creating Winning Webinars: Getting Your Message Out
Webinars are effective tools for everything from training to customer service to marketing and education. They are affordable and accessible and easy to use if you know how. Thats where this course comes in. It shows you why and how to use webinars and advances through various levels of skills building to help you get where you want to be as a webinar master.
This course is important because online interactions and transactions are replacing real world ones. Regrettably, digital use can become misuse and abuse, often without the responsible person realizing it. Citizens of the digital world must learn and accept their responsibilities to themselves and to others.
Personal Brand: Maximizing Personal Impact
Abigail Van Buren, the writer of Dear Abby, once said, There are two kinds of people: those who come into a room with the attitude, Here I am! and those who have the attitude, There you are! This course is an exploration about the type of impact we want to have in life and work.